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The WELL Optimized Podcast
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
Podcasting since 2025 • 8 episodes
The WELL Optimized Podcast
Latest Episodes
Will AI Replace SEO? How to Stay Visible in AI Search
AI is changing how we show up for people and where.In this initial episode, we’re digging into how tools like Google’s AI Overviews, ChatGPT, Perplexity, and more are transforming how users search—and what that means for your SEO strateg...
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Season 1
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Episode 8
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23:54
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What is Your Money Your Life in SEO?
If your business deals with health, wellness, money, safety, or law —you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life) means, why it matters for your ...
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Season 1
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Episode 7
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19:32
Time To Execution: A Success Metric
Done is better than perfect, and taking action beats overthinking every single time. You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing? You're just giving you...
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Season 1
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Episode 6
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20:09
What is Holistic SEO? Plus, What SEO Is and Is Not
SEO is one of the most misunderstood aspects of digital marketing. In this episode, we break down what SEO actually is (a long-term strategy, user-focused, and multi-faceted) and what it is not (instant results, just keywords,...
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Season 1
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Episode 5
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29:28
How to Get Clients Locally: Local Lead Gen Strategies
In this episode, I dive into the power of local lead generation and why building relationships in your community is essential for long-term success. Whether you run a gym, salon, restaurant, or service-based business, I’m sharing actionable str...
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Season 1
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Episode 4
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28:55