The WELL Optimized Podcast
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
Podcasting since 2025 • 13 episodes
The WELL Optimized Podcast
Latest Episodes
Should You Move Your Website For SEO?
Thinking about switching platforms because someone told you “WordPress is better for SEO”? Let’s unpack that. In this episode, we break down what actually impacts your rankings, what doesn’t, and when moving your website really makes s...
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Season 1
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Episode 13
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27:45
ADA Compliance and SEO: Why Accessibility Matters for Your Website
Accessibility extends far beyond the physical world—it applies to your website, too.In this episode, we break down why ADA compliance is about more than just checking a legal box. It’s about creating an inclusive digital space that works...
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Season 1
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Episode 12
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7:38
Search Behavior Is Changing: How to Update Your SEO Strategy for 2025 & Beyond
Search isn’t what it used to be. In 2025, people are searching in full sentences, skipping the Google search bar, and turning to AI tools, social platforms, and even their phone cameras to find answers and products. If your SEO strategy is stil...
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Season 1
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Episode 11
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19:19
Google AI Mode: What it Means for Your Business
Google just launched AI Mode, and it’s reshaping how users interact with search results. Instead of a page full of links, users can now get AI-generated summaries, follow-up prompts, and explore subtopics—all without clicking through to your si...
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Season 1
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Episode 10
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18:52
Stop Using ChatGPT for SEO (The Right Way to Use AI)
ChatGPT is a powerful tool—but it’s not an SEO strategy. In this episode, we break down what AI can do to support your SEO workflow, what it can’t do (and why that matters), and how to use tools like ChatGPT without tanking yo...
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Season 1
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Episode 9
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22:46