%20(1).png)
The WELL Optimized Podcast
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
The WELL Optimized Podcast
Search Behavior Is Changing: How to Update Your SEO Strategy for 2025 & Beyond
Search isn’t what it used to be. In 2025, people are searching in full sentences, skipping the Google search bar, and turning to AI tools, social platforms, and even their phone cameras to find answers and products. If your SEO strategy is still focused only on short keywords and traditional search, you’re leaving money on the table.
In this episode, we break down the biggest shifts happening in search behavior right now—plus how to adapt so your business shows up wherever your audience is looking. We’ll cover:
- Why searches with 5+ words are growing 1.5x faster than short queries
- How Gen Z is reshaping search with AI, voice, image, and social platforms
- The rise of Google Lens and what “commercial intent” means for your sales
- Simple SEO updates to future-proof your strategy
- How to align Google, social, and AI-driven search into one cohesive plan
Search is becoming more human, more visual, and more multi-platform than ever. The businesses that win will be the ones that evolve with it.
Resources & Links Mentioned in This Episode: