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The WELL Optimized Podcast
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
The WELL Optimized Podcast
Should You Move Your Website For SEO?
Thinking about switching platforms because someone told you “WordPress is better for SEO”? Let’s unpack that. In this episode, we break down what actually impacts your rankings, what doesn’t, and when moving your website really makes sense.
From WordPress and Shopify to Squarespace, Wix, Webflow, and Showit — we’re covering how each platform stacks up for SEO, what hidden costs to watch out for, and how to protect your traffic if you ever do migrate.
If you’ve been wondering whether to move your site, this episode will help you make a confident, informed decision.
💡 In This Episode:
- Why you might be thinking about moving your site
- What actually affects SEO — and what doesn’t
- Real talk: WordPress vs. Wix vs. Squarespace vs. Shopify
- When a site migration actually makes sense
- How to move your site without losing SEO equity
- A step-by-step checklist for safe migration
- The truth about “better SEO” - it’s not your CMS, it’s your strategy
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