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The WELL Optimized Podcast
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
The WELL Optimized Podcast
Stop Using ChatGPT for SEO (The Right Way to Use AI)
ChatGPT is a powerful tool—but it’s not an SEO strategy. In this episode, we break down what AI can do to support your SEO workflow, what it can’t do (and why that matters), and how to use tools like ChatGPT without tanking your rankings. Whether you’re DIY-ing your SEO or working with an agency, this episode will help you use AI the right way.
🔍 What You’ll Learn:
- Why ChatGPT can’t replace keyword research, competitive analysis, or technical audits
- What tasks AI actually supports in your SEO workflow
- Common AI mistakes we see (and how to fix them)
- How to blend human-led strategy with smart automation
- Why YMYL businesses (health, finance, law, etc.) need to be extra cautious with AI content
💡 Quick Takeaways:
- Think of ChatGPT like a smart intern—it needs direction and oversight.
- AI doesn’t pull real keyword data or understand your audience’s intent.
- Over-relying on ChatGPT for SEO can lead to thin, generic, unranked content.
- SEO still starts with strategy: data, intent, and structure first—then AI.
📌 Links & Resources:
👋 Let’s Connect:
Follow @welloptimizedseo on Instagram or visit welloptimizedseo.com for SEO strategy, audits, and monthly content plans.