The WELL Optimized Podcast

Time To Execution: A Success Metric

• Heather Hamilton • Season 1 • Episode 6

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Done is better than perfect, and taking action beats overthinking every single time. 

You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing? You're just giving yourself a false sense of progress.

Time to execution matters. The longer you sit on an idea, the heavier it gets. It starts to feel bigger, scarier, more impossible. But momentum loves motion. So start messy. Start imperfect. Start with a coffee-stained post-it note and build something weird. Then go back and fix it later. Just start.

There are times when you SHOULD slow down, though. And we cover those in this episode, too. Certain things DO call for more time and thoughtfulness (partnerships, legal matters, financial leaps, etc). 

Above all, remember that rest is not a reward; it’s a requirement. 

And with quiet comes CLARITY. In this episode, I share my tips and tricks for quick execution without getting overwhelmed about having the perfect end product.

👉 Action Homework: Take messy action on something you've been sitting on.

Links & Resources:

💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.

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Mentioned in this episode

SEO Workshops for Small Business Owners (grab a recording or attend the next one!)

🌎 Connect with Heather

📩 Got a topic or question? Email me at heather@welloptimizedseo.com