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The WELL Optimized Podcast
The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.
Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.
Whether you're optimizing your website, your content, or your mindset—you're in the right place.
The WELL Optimized Podcast
What is Holistic SEO? Plus, What SEO Is and Is Not
SEO is one of the most misunderstood aspects of digital marketing. In this episode, we break down what SEO actually is (a long-term strategy, user-focused, and multi-faceted) and what it is not (instant results, just keywords, or a one-time task). Whether you're a small business owner or a marketer trying to make sense of it all, this episode will help you cut through the noise and focus on what really moves the needle in SEO.
What You’ll Learn:
- What is holistic SEO?
- Types of SEO
- Common misconceptions
- Why SEO is a long game, not a quick fix
- The key elements of a strong SEO strategy
- How SEO fits into your overall marketing plan
👉 Action Homework: Consider your customer journey. What would they be searching at all stages of working with you? From general questions about your industry to terms they’d search to decide on who to purchase from, write down these words! This is the start of keyword research and a solid content strategy.
Links & Resources:
💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.
🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton!
Mentioned in this episode
SEO Workshops for Small Business Owners (grab a recording or attend the next one!)
Read this episode blog while you listen!
🌎 Connect with Heather
- Website: welloptimizedseo.com
- Instagram: @welloptimizedseo
- LinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/
📩 Got a topic or question? Email me at heather@welloptimizedseo.com